Wednesday, May 12, 2010

New Kids and the Block

Young designers!

I hate to pin this all on you -- surely we have more experienced culprits too -- but this trend is really wearing thin. It's an understandable reaction when one discovers type, to experiment with removing counters, exploring width and legibility, constructing alphabets out of a single geometric shape, and asking 'what makes a letter a letter?'

But it's important to note that these types of typographic experiments were kinda already nailed in the beginnings of the last century during Dada, deStijl, Bauhaus, Russian Constructivism... with (usually) a much higher level of craft and meaning. It's great to explore these things for yourselves, but passing them off to clients is a little embarrassing in their lack of substance and seeming naivete about the history of type.

At the very least, this level of trendiness lacks longevity, and is obviously played out. I collected a few of these to show some students, but I think I'm just going to start screen-grabbing them until we've exhausted their ubiquity. I like to beat points to death like that.

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